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 ABOUT US
 


Malar Publication Limited (Malar) is part of the Daily Thanthi family (No. 1 morning daily Tamil newspaper), which was founded in 1942 by Shri.Si.Pa. Aditanar. The business was expanded further by his son, Padmasri Dr. Sivanthi Adithan. The family publishes and prints Daily Thanthi, Maalai Malar,Gokulam Kathir, Rani Muthu and Rani Weekly. Now, Mr. Balasubramanian Adityan, grandson of Shri. Si.Pa. Aditanar has taken up the mantle and has greatly contributed to the success of the household name that Malar Publications has become.


 HISTORY AND BACKGROUND
 

Malar was incorporated on February 22, 1979 as a Private Limited company, taking over the business of printing and publishing Maalai Malar. It is a credit to Malar that printing and publishing facilities have been established in nine locations in Tamil Nadu and Pondicherry. Effective from 1st April 2005, Malar has taken over the business of Printing from Rani Printer (P) Ltd, cable distribution & TV content programming from Air Media Network (P) Ltd, printing and publishing of newspaper Maalai Murasu from Nellai Murasu (P) Ltd and marketing of advertisement space from Sovereign Media Marketing (P) Ltd.


 BUSINESS
 

Malar prints and publishes ‘Maalai Malar’ and Nellai ‘Maalai Murasu’, the No.1 evening newspaper in India and has 12 editions apart from Gokulam Kathir – a Tamil monthly magazine. Malar prints special supplements for Daily Thanthi, magazines – Rani Muthu and Rani weekly – apart from undertaking third-party printing jobs. Malar broadcasts through AMN TV (cable network) in 33 centres in Tamil Nadu having a combined viewership of 9 million people. Addtionally, Malar has a media marketing division which markets advertising space for Daily Thanthi, Maalai Malar, Gokulam Kathir, Rani Muthu and Rani Weekly. Malar had established FM broadcasting centre at Chennai in the year 2006-07 and other centers at Madurai, Coimbatore, Trichy, Tirunelveli, Tuticorin and Pondicherry in 2007-08.


 STRATEGY
 

Malar Publications Ltd. and its media brands have established its business and will be gradually climbing towards the status of a media empire focusing purely on building its hegemony in Tamil Nadu and Tamil audience around the globe. Given its services’ success in being able to connect with the masses, it aims to continuously foster a common platform for advertisers in the print or broadcast media.


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